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How Play for Life will tackle the obesity crisis

  • 2 min read



10% of boys and 9% of girls start primary school obese.

Our Play for Life initiative aims to tackle the nation’s childhood obesity crisis 

In May, the Government called for help to halve childhood obesity over the next 10 years. According to current estimates, ten per cent of boys and nine per cent of girls start primary school obese and children gain weight at a drastic rate once at school. Pressure is mounting on parents and schools to address this trend and the Government has set pre-school children a physical exercise target of 180 minutes per day. 

In response, we have launched Play for Life: an online resource for adults caring for pre-school children. Play for Life is based on the foundations of physical development and explains why for under-fives, exercise should be less about minutes and more about movement challenges. 

Play for Life has been developed with Brytespark, a team of experts in biomechanics, child development, fitness training, podiatry, physiotherapy and athletics. The team emphasised that children who develop confidence in their physical ability at a very young age, grow into more confident individuals with a lower BMI and a positive relationship with exercise. Play for Life simplifies the science behind these formative years and provides guidance on how to support a child in building a positive relationship with movement that will last a lifetime. 

Ben Parkhouse, Deputy MD, Micro Scooters, explains: “Micro revolutionised the school run. Now we want to change the way we think about toddler development. We know that many adults will be daunted by the prospect of 180 minutes physical exercise per day with a child under 5. It’s a tall ask. Our Play for Life campaign gives practical advice on how to make those minutes count, and how to get children moving to give them the best opportunity to grow and develop into healthy and active individuals.” 

Our online resource allows you to read more about the research behind the Play for Life campaign, information and insights on how a child develops physically and games to play with children to help them reach their movement milestones with confidence. To find out more visit Play for Life now.

Or find Micro Scooters on social: Insta, Facebook, or search #microplayforlife